Olivia Longworth

Industries Kim Kardashian redefining the video genre Isn't played by the stereotypical gamer Variety of outcomes Can make own decisions Is fashion based Can date people on the game Meet celebrities Customise features, clothing, accessories, makeup Can get a membership to the game £50 to get certain things which are not on offer to others. Richer you get the more popular you get Can play others over Facebook Changes in Gaming Other devices, iphone and ipad Connect to social media through game( play against other friends) More encouragement to spend money e.g real money can buy game currency Touch screen Multiplayer; more stressful, more pressure, more competition Cross platform- different devices Better graphics Consoles can use games from other consoles More storage Stereotypical gamer has changed Controllers; vibrations Narrative of the game have become more violent, detailed and graphic Game play; more r...

How might audiences respond to the way KK represents gender? Kim Kardashian:Hollywood game can either be received as a preferred reading or a negative one, this could be interpreted as a negative one by feminists, however positive to post-feminists. Feminists may believe that the way that women are portrayed in Kim Kardashian:Hollywood is in an untasteful and shallow manner. Through the games motives; becoming more famous, and earning money to purchase luxury items, this creates the impression of women being materialistic. In addition feminists would argue that the male gaze theory is in play throughout the game due to the single ideal body shape on offer, as well as the avatars being very glamorous and heavily made up in makeup. When picking the avatars features, a single body shape can only be selected as well as feminine qualities. Furthermore women can be pictured as gold diggers, the use of the tagline ‘date someone famous to get more famous’ suggests that females are expec...

Feminism In Kim Kardashian’s Game Feminism: Feminism is equality of women and men. Post feminism: equality exists, women are empowered, confident making their own choices. Which stereotypes feature in the game and how would they appeal to the target audience? Stereotypical girls want to appear well groomed and look good, this can be through makeup/clothes/hair, they could also want a boyfriend. A countertype is created for male users for it isn't stereotypically seen for men to like fashion and look good. A stereotype towards the female boss is that she's bossy, direct and can come across masculine, demanding of the staff. A countertype for men is the male boss who is easy going, calm, manners, respectful. How might feminists or post-feminists respond to this text? (the way men and women are represented in the game?) Feminists could see women in the game as materialistic, gold diggers; encouraging women to have rich boyfriends. Post feminists however could see that...

How does Kim Kardashian target her audience Kim Kardashian created a highly successful game in June 2014. Through the use of proven theories and focussing on her target audience the Kim Kardashian: Hollywood game has made millions of pounds. Kim Kardashian's game demographic is targeted towards teenage girls, this is due to many girls this age aspiring to become rich and famous, as well as in the future wanting to be successful. Furthermore, teenagers are desperate to keep up with the trends and be accepted into social group, this tapping into the hierarchy of needs love and belonging. Additionally, the use of slang ‘Hey Bestie’ is common in youth culture, it connotes best friend and is used frequently by younger girls. Also through the diegetic sound, Kim’s Voice, the user feels like they are actually talking to KIm and makes a more realistic atmosphere. The hypodermic needle model theory is in play throughout the game, the message being to make your life happy and co...

How does the representation of women compare across KK and Zoella social media pages? Zoella and Kim Kardashian portray an extremely different representation of women, zoella focusing on innocence and ‘the girl next door’ tone whereas Kim focuses on a more sexy and glamorous one. On the landing page of Zoella’s website multiple pictures ranging from wide shots to close shots are used, an array of pastel colours are added to these images creating a feminine and soft tone, this creates the impression of  a stereotypical girl, due to the colours mostly being identified as ‘girly’. Furthermore a wide shot of the youtuber is featured on the landing page, she is pictured laughing with glasses and a messy half bun, this contradicts the female stereotype and instead implies to the audience that women can be laid back, casual and not put a lot of effort into their appearance. On the other hand Kim Kardashians landing page features a mid shot of Kim looking very stylish and attractive...

Kim Kardashian Hollywood: Audience Point: Target audience teen girls Evidence: ‘Hey bestie’ use of slang used in youth culture Explain: It connotes ‘best friend’ and is used by younger girls. Terminology: Diegetic sound Theory: Hierarchy of needs; belonging needs Impact on audience: Feel like they know Kim Link back to question:Youth culture is formed through hey bestie. Hypodermic Syringe Theory: Media producers want a message which they inject their idea into the audience and is intended for passive audiences. 2 step flow: An opinion leader provides audience with their opinion and the audiences make their opinion based on that intended for passive audiences. Uses and Gratifications: Why people go to media; entertainment, the ability to escape, information, personal identity(comparison) and personal relationships. Cultivation Theory: How somebody thinks that if they see something on TV often enough real life will also be like that Cult vs Mass audience: A cul...

Kim Kardashian Hollywood Context Due to Kim Kardashian's high popularity at that time, because of her and Kanye's wedding, as well as a magazine front cover of her which was breaking the internet, this was prime time to release this game for all the attention would gain more downloads. Game Create own character, can customise character, can choose gender Choose hair, lips, eyes, makeup, nose, clothes, accessories. Starts on a red carpet, then in a clothing shop GIven instructions and tasks Gain money and experience by completing tasks Avatar has conversations with other characters Meet kim kardashian on the street outside the shop Can check goal and achievements to see what to do next.   Setting then goes to your avatars apartment Can change your clothes throughout the game. Invited to different events and photoshoots. When you level up and get more money can buy new items and more things come om offer Use different transport lik...