Feminism in Kim Kardashian:Hollywood game

Feminism In Kim Kardashian’s Game

Feminism: Feminism is equality of women and men.

Post feminism: equality exists, women are empowered, confident making their own choices.

Which stereotypes feature in the game and how would they appeal to the target audience?

Stereotypical girls want to appear well groomed and look good, this can be through makeup/clothes/hair, they could also want a boyfriend. A countertype is created for male users for it isn't stereotypically seen for men to like fashion and look good. A stereotype towards the female boss is that she's bossy, direct and can come across masculine, demanding of the staff. A countertype for men is the male boss who is easy going, calm, manners, respectful.

How might feminists or post-feminists respond to this text? (the way men and women are represented in the game?)

Feminists could see women in the game as materialistic, gold diggers; encouraging women to have rich boyfriends. Post feminists however could see that you can be either gender, a listers are both sex, male and females do the same tasks in the game, avatar can make their own decision this being where they go and what they buy, aren't relying on a man to pay

Explain how are men and women represented within the game, positively or negatively?

Men and women are represented in the game as equals, this is shown through male and female having to complete the same tasks and go through the exact same narrative.

Provide examples with an explanation of stereotypes, countertypes or archetypes within the game?

A stereotype is used for the female boss, this being her portraying a bossy, direct and masculine character.  A countertype for men is the male boss who is easy going, calm, manners, respectful.

Kim Kardashian Facebook

Images of costumes, events attended, promotes other brands, on facebook it all goes on to other social medias, profile picture neutral colours like the branding, new products for her own brand-perfume, followers she has shows how popular she is, does collaborations with family, makeup artists, a link of her website has also been added, images she shows on social media and her website portraying her as very attractive is the male gaze theory. Her facebook page includes videos and before events which builds up the interest. A separate facebook for her game which promotes products.

KKW website

Shows herself in an attractive light, sells her products including makeup,fragrance and kids clothing, her products are average price. Her makeup has a seperate website as well as her kids clothing and her fragrance. Her website acts like a magazine, with only a little bit of information being for free but for more having to subscribe for $2.99 a month or $32.50 a year.

Feminism debate

Feminists may believe that Kim is portraying a bad image and that women are sexual objects for men, the male gaze theory in play. Hyperlinks to clothing, makeup, fragrance shops. However to post feminists which think it's her choice to look the ways she does and that's how she behaves cause its her freedom to do how she pleases. She could also be seen as a successful business women which is stereotypically seen as a male role.

Twitter

Home videos to celebrate special occasions, this comes across as personal and is a personal touch to the audience, she includes images from her game one of these being herself and her mother a avatars to celebrate mother's day, herself and her family promote each other through sharing and is a form of synergy (cross promotion) she leaves certain things out of her life to create a certain brand and keep certain aspects private.

Hw points

-pressure on women

-good role model as a businesswoman

-women care about appearance

-spending money is important

-women have to rely on men

-being in a relationship is important, get more popularity

-fame is important

-male gaze

-women have to look a certain way