How does the representation of women compare across KK and Zoella

How does the representation of women compare across KK and Zoella social media pages?
Zoella and Kim Kardashian portray an extremely different representation of women, zoella focusing on innocence and ‘the girl next door’ tone whereas Kim focuses on a more sexy and glamorous one.
On the landing page of Zoella’s website multiple pictures ranging from wide shots to close shots are used, an array of pastel colours are added to these images creating a feminine and soft tone, this creates the impression of  a stereotypical girl, due to the colours mostly being identified as ‘girly’. Furthermore a wide shot of the youtuber is featured on the landing page, she is pictured laughing with glasses and a messy half bun, this contradicts the female stereotype and instead implies to the audience that women can be laid back, casual and not put a lot of effort into their appearance.
On the other hand Kim Kardashians landing page features a mid shot of Kim looking very stylish and attractive. A low cut top/dress is modelled on herself showing some cleavage and her upper body, this could be a use of the ‘male gaze theory’ suggesting to women that they should have to dress in a certain way (skin showing) to appeal to men. In addition the use of the off white background creates a sleek and professional sense, this may suggest Kim is an accomplished and polished women, this could suggest a difference to the stereotypical women and instead that females can be successful business women.
Zoella’s preferred reading is herself being a truly positive women, who strives to set a good example for others. Through depicting herself as the ‘girl next door’ women can relate to her and trust her judgement, women therefore believe her and themselves are equals. Zoella has cleverly presented this image to her audiences so they believe they are friends, this tapping into the hierarchy of needs, love and belonging, and are encouraged to interact with her. By including parts of her life which are not ‘perfect’ females can appreciate their lives and not try and strive for perfection.

In contrast Kim Kardashian’s dominant reading is herself being an ideal women, who is always professional, seductive and desirable. By illustrating herself as flawless, females feel they have to strive for her level of excellence, the need to appeal to the opposite gender and present themselves to others as superior, this can play on many of the sections of the hierarchy of needs, self esteem; to feel the fulfillment of being beautiful, love and belonging; building intimate relationships which can be created through the image of a faultless woman; and self actualization; being able to become a successful business woman. Through presenting herself in this way women feel the need to aspire to her level as they feel inferior.

Comments

Post a Comment

Popular posts from this blog

How does Kim Kardashian target her audience?

How does Kim Kardashian target her audience Kim Kardashian created a highly successful game in June 2014. Through the use of proven theories and focussing on her target audience the Kim Kardashian: Hollywood game has made millions of pounds. Kim Kardashian's game demographic is targeted towards teenage girls, this is due to many girls this age aspiring to become rich and famous, as well as in the future wanting to be successful. Furthermore, teenagers are desperate to keep up with the trends and be accepted into social group, this tapping into the hierarchy of needs love and belonging. Additionally, the use of slang ‘Hey Bestie’ is common in youth culture, it connotes best friend and is used frequently by younger girls. Also through the diegetic sound, Kim’s Voice, the user feels like they are actually talking to KIm and makes a more realistic atmosphere. The hypodermic needle model theory is in play throughout the game, the message being to make your life happy and co...
Read more

Zoella Facts

Zoella How much money does Zoella make? 50,000 a month How does she make that money? She makes money by promoting and advertising products on her videos, having adverts before her videos, selling her beauty and lifestyle products and her book also by promoting clothes, meet and greet, calendar. She has a website with her brother which she sells merchandise. Which products does Zoella sell and which companies are associated with her? Zoella sells beauty products like fragrances, shower gels, candles, body scrubs and more. She sells her products in Superdrug. She also sells her book, she works with asos, boohoo, urban outfitters, very etc. Every time a product is bought of one of these websites she gets a percentage. Why is it better for companies to market their products in this non-mainstream way? It is better for companies to promote their products in non-mainstream ways because the public trust reviews 12x more than brand written content, more people are going to...
Read more

Industries

Industries Kim Kardashian redefining the video genre Isn't played by the stereotypical gamer Variety of outcomes Can make own decisions Is fashion based Can date people on the game Meet celebrities Customise features, clothing, accessories, makeup Can get a membership to the game £50 to get certain things which are not on offer to others. Richer you get the more popular you get Can play others over Facebook Changes in Gaming Other devices, iphone and ipad Connect to social media through game( play against other friends) More encouragement to spend money e.g real money can buy game currency Touch screen Multiplayer; more stressful, more pressure, more competition Cross platform- different devices Better graphics Consoles can use games from other consoles More storage Stereotypical gamer has changed Controllers; vibrations Narrative of the game have become more violent, detailed and graphic Game play; more r...
Read more