Kim Kardashian: Hollywood-Audience

Kim Kardashian Hollywood: Audience
Point: Target audience teen girls
Evidence: ‘Hey bestie’ use of slang used in youth culture
Explain: It connotes ‘best friend’ and is used by younger girls.
Terminology: Diegetic sound
Theory: Hierarchy of needs; belonging needs
Impact on audience: Feel like they know Kim
Link back to question:Youth culture is formed through hey bestie.

Hypodermic Syringe Theory: Media producers want a message which they inject their idea into the audience and is intended for passive audiences.
2 step flow: An opinion leader provides audience with their opinion and the audiences make their opinion based on that intended for passive audiences.
Uses and Gratifications: Why people go to media; entertainment, the ability to escape, information, personal identity(comparison) and personal relationships.
Cultivation Theory: How somebody thinks that if they see something on TV often enough real life will also be like that
Cult vs Mass audience: A cult film is when the audience are dedicated and passionate fans which leads to repeated viewings and quoting. Kim Kardashian has a cult following of people who are obsessed with her.

Reception Theory- Stuart Hall: Dominant or preferred reading, negotiated reading, Oppositional Reading. Producers encodes messages and audiences decode messages, this is how the audience interpret the text in the way the producers want. This could be preferred reading: Kim K is amazing and being famous is important. Negotiated reading: Not interested/dont like in Kim K or the notion of celebrity but gameplay is addictive. Oppositional: This gives the wrong message: Kim K is promoting that people need to be popular, have lots of money and look a certain way.

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