How might audiences respond to the way Kim Kardashian represents gender?

How might audiences respond to the way KK represents gender?

Kim Kardashian:Hollywood game can either be received as a preferred reading or a negative one, this could be interpreted as a negative one by feminists, however positive to post-feminists.

Feminists may believe that the way that women are portrayed in Kim Kardashian:Hollywood is in an untasteful and shallow manner. Through the games motives; becoming more famous, and earning money to purchase luxury items, this creates the impression of women being materialistic. In addition feminists would argue that the male gaze theory is in play throughout the game due to the single ideal body shape on offer, as well as the avatars being very glamorous and heavily made up in makeup. When picking the avatars features, a single body shape can only be selected as well as feminine qualities. Furthermore women can be pictured as gold diggers, the use of the tagline ‘date someone famous to get more famous’ suggests that females are expected to use people for their own personal gain instead of having actual feelings for them.

On the other hand post feminists may see the game in a different light.  The choice of being a male or female avatar does not affect the game play, users will experience the same tasks, challenges and struggles amongst the narrative, this confirms that sexism isn't in play in the game. Also, the user can make their own decisions in the game and become successful business women which is not stereotypically seen. Through the use of the audience making their own money they don't have to rely on a man to help contribute to their wealth.