Zoella's Social Medias

Zoella’s Instagram

She uses bright, pastel coloured pictures to reinforce her brand and add to it.

Notifications can be used so that audiences are informed when she posts.

Uses a hyperlink in her bio which direct them to her website so they can purchase her products.

Her name is verified to show that she is the real zoella.

Posts pictures on her instagram of other social medias to promote her other social medias and videos.

Easy and quick platform to use.

Uses a theme throughout her posts.

Takes pictures of items she is trying to promote, posts pictures of what's she's up to.

Currently has 11 million followers and is following 532, this shows she successful and professional.

Her instagram pictures focus on the sections of her website; food, travel, her and her friends, her pets.

The images used creates the imagery of the girl next door and family orientated.

Codes and conventions of instagram

Instagram uses a lot of white space to make the app look more professional.

Has instagram at the top and sign up and login, which is personalised and can see the people you want to follow.

The idea of signing up makes the user believe they are part of a collective online community.

A picture is used so that the user can recognise the profile as well as a name to know who it is.

Images are used to see what everyone is up to.

Zoella’s Youtube

Post notifications can be turned on to know when she posts.

Brand logo is used and the handwriting like font makes it more personal.

She promotes her other channels and social medias.

Playlists have been created so the user can watch their favourite types of videos and is very organised.

A navigation bar is used so the user can navigate their way round the vchannel.

To title her videos she uses a handwritten theme to add to her theme and make it more recognisable.

Clients and audiences can send her items through her po box which address is on her channel.

Hyperlinks are used so she can promote her other videos.

The dates underneath the video to show her trendiness and how popular she is and whatever she may be talking about is current.

A slogan is used to show what her channels about.

Words are plastered on the youtube videos to anchor the meaning of the video content, so users know the narrative and storyline.

Has a tick next to her name to verify it's her channel.

Codes and conventions of youtube

Navigation bar to easily navigate round the website.

Leaderboard logo and slogan to tell the audience whose channel it is and what their channels about.

Has different pictures to attract different audiences.

Subscribe is bold to attract user to it and highlight their popularity.

Post notifications are used so user knows when the youtube posts.

Uses a hero shot (main video)

Affiliate codes can be used for the vlogger to make money, if the audience buys a product from these codes they gain a percentage of that.

Zoella’s Twitter

In her profile picture she uses a bold and yellow background as well as a yellow skirt which suggests she is a happy person for yellow is a joyful and positive colour. The use of her wearing yellow suggests she is daring for not many people can pull of yellow.

In the photo she looks confident as well as body confident for she is showing skin, in addition she is very smiley and has her hair up with buns which suggests she is on trend\retro. She is stood with her hand on her hip, and is staring off from the camera.  

Her name is verified to insure it is her.

Zoella posts what's going on in her life for example how she had just had a photoshoot.

Another post is her on the front page of glamour's beauty book; this suggests she is a leader of the beauty industry and is a very successful woman.

She tweets regularly either every day or 2, these tweets consist of what she is up to and her achievements.  

With her pictures she also posts comments and explains how she feels and what she is upto, adding context to her pictures.

Also in her posts she sometimes adds cliffhanger to entice the reader into keeping following her.

All the photos she posts are on her other social medias to keep on promoting her brand as well as making sure her followers see what she posts.

People who are linked with her and people who are similar to her so that it promotes her brand.

Uses a lot of white space to add to the professional feel.

Her banner uses spots which are on trend and in this season, these could also replicate paint and makeup splatters.

Easy to use and the user knows the posts are in chronological order.

Zoella’s website is also linked which is once again promoting her brand.

Information at the side is listed which tells the user her birthday however not the year to insure her longevity.

Interaction is created with the commeting and tweeting back as well as being able to share the photo which is spreading her face.

When clicking on the photo information can be found out liked retweets, likes and comments.

The amount of tweets she has shows how interactive she is with her fans.

Codes and Conventions of twitter

Can also block and mute her profile.

In the navigation bar it includes information about her profile like the number of tweets, following, followers and likes with the follow button as well which encourages audiences to follow her.

A search bar is not used on people's profiles for then they have to keep up to date with her posts.