Zoella Website Codes and Conventions

Zoella
Last lesson we looked at the codes and conventions of Zoella's website.

Comments

Post a Comment

Popular posts from this blog

How does Kim Kardashian target her audience?

How does Kim Kardashian target her audience Kim Kardashian created a highly successful game in June 2014. Through the use of proven theories and focussing on her target audience the Kim Kardashian: Hollywood game has made millions of pounds. Kim Kardashian's game demographic is targeted towards teenage girls, this is due to many girls this age aspiring to become rich and famous, as well as in the future wanting to be successful. Furthermore, teenagers are desperate to keep up with the trends and be accepted into social group, this tapping into the hierarchy of needs love and belonging. Additionally, the use of slang ‘Hey Bestie’ is common in youth culture, it connotes best friend and is used frequently by younger girls. Also through the diegetic sound, Kim’s Voice, the user feels like they are actually talking to KIm and makes a more realistic atmosphere. The hypodermic needle model theory is in play throughout the game, the message being to make your life happy and co...
Read more

Zoella Facts

Zoella How much money does Zoella make? 50,000 a month How does she make that money? She makes money by promoting and advertising products on her videos, having adverts before her videos, selling her beauty and lifestyle products and her book also by promoting clothes, meet and greet, calendar. She has a website with her brother which she sells merchandise. Which products does Zoella sell and which companies are associated with her? Zoella sells beauty products like fragrances, shower gels, candles, body scrubs and more. She sells her products in Superdrug. She also sells her book, she works with asos, boohoo, urban outfitters, very etc. Every time a product is bought of one of these websites she gets a percentage. Why is it better for companies to market their products in this non-mainstream way? It is better for companies to promote their products in non-mainstream ways because the public trust reviews 12x more than brand written content, more people are going to...
Read more

Industries

Industries Kim Kardashian redefining the video genre Isn't played by the stereotypical gamer Variety of outcomes Can make own decisions Is fashion based Can date people on the game Meet celebrities Customise features, clothing, accessories, makeup Can get a membership to the game £50 to get certain things which are not on offer to others. Richer you get the more popular you get Can play others over Facebook Changes in Gaming Other devices, iphone and ipad Connect to social media through game( play against other friends) More encouragement to spend money e.g real money can buy game currency Touch screen Multiplayer; more stressful, more pressure, more competition Cross platform- different devices Better graphics Consoles can use games from other consoles More storage Stereotypical gamer has changed Controllers; vibrations Narrative of the game have become more violent, detailed and graphic Game play; more r...
Read more